Experience the Annual Wurstfest in New Braunfels

If you’re planning a trip to Texas in the fall, one event you won’t want to miss is the Wurstfest in New Braunfels. Celebrating German culture, food, and music, this ten-day festival draws thousands of visitors every year. From lively polka bands to savory sausage dishes, Wurstfest combines fun, tradition, and community in a way that’s uniquely Texan. Whether you’re a first-time attendee or a seasoned visitor, the festival offers something for everyone, making it a highlight on the calendar of New Braunfels events.

Attending Wurstfest is also a great opportunity to explore the surrounding Hill Country region.

From charming small towns to scenic landscapes, there’s plenty to see and do outside the festival grounds. Booking our New Braunfels, TX, vacation rentals allows you to experience the area at your own pace while enjoying the comforts of a home away from home.

About New Braunfels, Texas

New Braunfels is a charming blend of old-world heritage and modern-day adventure. Known for its German roots, scenic rivers, and vibrant festivals, this lively town offers the perfect mix of culture, outdoor recreation, and small-town hospitality.

Visitors come from all over to experience the area’s authentic Texas culture — from floating the Guadalupe or Comal River to sampling local craft brews and exploring historic landmarks. Whether you’re in town for Wurstfest, a weekend getaway, or a family vacation, New Braunfels delivers a laid-back atmosphere filled with good food, friendly faces, and plenty to do.

With a range of vacation rentals in New Braunfels, travelers can stay close to all the action while enjoying peaceful surroundings. It’s the perfect home base for exploring the Texas Hill Country — without missing a beat of the town’s signature charm.

Restaurants in New Braunfels, Texas

New Braunfels is packed with delicious dining options, offering everything from casual barbecue joints to fine dining experiences that celebrate Texas flavors and Hill Country hospitality.

Krause’s Café

A local favorite, Krause’s Café is a must-visit for anyone craving German-inspired dishes and Texas comfort food. Their schnitzel, bratwurst, and pretzels pair perfectly with a pint from their extensive beer garden. With live music and a lively atmosphere, it’s a true New Braunfels experience.

The Gristmill River Restaurant & Bar

Perched above the Guadalupe River in the historic town of Gruene, The Gristmill is one of the area’s most iconic dining destinations. Housed in a converted cotton gin, it offers hearty Texas fare — from chicken-fried steak to burgers and baby back ribs — all served with a side of incredible river views.

Cooper’s Old Time Pit Bar-B-Que

No trip to New Braunfels is complete without barbecue, and Cooper’s Old Time Pit Bar-B-Que never disappoints. With its tender brisket, smoky sausage, and mouthwatering ribs, this spot embodies the spirit of true Texas BBQ. Grab a picnic table, dig in, and savor the flavors that put Hill Country barbecue on the map.

woman eating sausage on a bun at festival
Photo from Shutterstock

Shopping in New Braunfels, Texas

From locally owned boutiques to quirky antique shops, shopping in New Braunfels is as fun as it is unique.

Downtown New Braunfels

Downtown is brimming with one-of-a-kind shops that capture the town’s eclectic spirit. Visitors can browse The Local, a stylish boutique offering handmade goods and locally inspired gifts, or Lot 59, known for trendy fashion and unique accessories.

Gruene Historic District

Just a few minutes away, the Gruene Historic District offers a charming mix of art galleries, antique stores, and western wear shops. Stop by Gruene General Store for old-fashioned candy, souvenirs, and Texas-made treats — it’s a nostalgic experience you won’t want to miss.

Downtown Antique Mall

For treasure hunters and collectors, the Downtown Antique Mall offers a wide selection of vintage finds, collectibles, and Hill Country keepsakes. Each booth tells a story, making it the perfect spot for a leisurely afternoon browse.

Attractions in New Braunfels, Texas

There’s never a shortage of things to do in New Braunfels — whether you’re looking for outdoor adventure, live entertainment, or cultural experiences.

Schlitterbahn Waterpark

A family favorite, Schlitterbahn Waterpark is one of the top attractions in Texas. With miles of slides, lazy rivers, and wave pools, it’s the ultimate summer playground for visitors of all ages.

Gruene Hall

As Texas’ oldest continually operating dance hall, Gruene Hall is a legendary venue where country icons like Willie Nelson and George Strait have performed. Today, you can catch live music almost every night of the week and dance the night away under the twinkling lights.

Landa Park

For those seeking a more relaxed day outdoors, Landa Park offers scenic trails, a miniature train ride, paddle boating, and picnic areas beneath towering oak trees. It’s a favorite spot among both locals and visitors for a peaceful escape in nature.

Local Breweries & Wineries

New Braunfels also has a growing craft beverage scene. Stop by Guadalupe Brewing Co. or New Braunfels Brewing Company to sample local beers, or visit Dry Comal Creek Vineyards for a taste of Hill Country wine surrounded by beautiful scenery.

Plan Your Visit

Explore our full collection of Texas Hill Country vacation rentals and find the perfect home for your next getaway. Book with Hill Country Premier Lodging for a seamless, professionally managed stay in the heart of the Texas Hill Country.

View All Rentals

Enjoying the Wurstfest Experience

Wurstfest in New Braunfels offers a lively and family-friendly atmosphere. With German-themed entertainment, carnival rides, and artisan booths, the festival caters to all ages. Music plays a central role, with live bands performing polka, rock, and other genres throughout the ten-day celebration. Visitors can also participate in competitions, dance contests, and cultural demonstrations that highlight the area’s German heritage.

Food is a major highlight of Wurstfest. From traditional sausages and schnitzels to pretzels, strudels, and German beers, the festival provides a true taste of Bavaria in Texas. Many vendors also offer Texas-style variations, creating a fusion of flavors that reflect the state’s diverse culinary traditions. Families, couples, and groups of friends often plan their festival schedules around meals and tasting experiences, ensuring they sample as much as possible during their visit.

Book Your New Braunfels Vacation Rentals with Hill Country Premier Lodging

To make the most of your Wurstfest experience, consider booking New Braunfels, TX, vacation rentals through Hill Country Premier Lodging. Our accommodations provide convenient access to the festival, local restaurants, and other attractions in the Texas Hill Country region. Properties range from cozy cabins to spacious homes, offering comfort and privacy for all types of travelers.

Staying in our vacation rentals in New Braunfels, TX, gives you the freedom to set your own schedule, prepare meals, and enjoy personal space after a day full of festival excitement. It’s also ideal for larger groups or families who want to stay together while exploring all that the area has to offer.

Attending Wurstfest in New Braunfels is about more than just the festival itself. Planning a stay that combines dining, shopping, outdoor activities, and local culture creates a memorable Hill Country experience.

Sources